Exclusive Talkshow Peeling Through “HYGREEN”

One of the series of events in the HYGREEN Launching activity held by PT Mitratani Dua Tujuh on Sunday, August 18, 2024 at La Piazza Mall Kelapa Gading, North Jakarta is an educational talk show that explores more about the HYGREEN brand and its products.

The speaker was Mr. Sihur Antoni as SEVP Business Support of PT Mitratani Dua Tujuh who is also the originator of the new HYGREEN brand. He explained in full from the beginning of the formation of the HYGREEN brand, products, advantages, to marketing.

HYGREEN consists of two words Hygiene and Green. Hygiene means behavior that can improve hygiene and lead to good health, while Green which is translated from English “Green” but has a wide connotation of meanings such as Organic, Plant, Fresh, and Natural.

In addition, Green as the basic color characteristic of Hygreen products also has connotations that are identical to environmentally friendly, which is one of the company’s focuses in contributing to realizing environmentally friendly Indonesian agriculture according to the vision and mission of PT Mitratani Dua Tujuh.

By bringing together all the elements involved from quality raw materials, actors or producers, to the processed products and the selection of two name elements that represent the company’s vision and mission, the name “Hygreen” means welcoming a healthier life by consuming nutritious food that is well processed.

The “HYGREEN” products launched include edamame, okra, sweet potato and Selera Negeriku products, namely Sayur lodeh and Sayur Asem in the form of frozen and ready to eat, besides that there are also HYCRUNCH products that collaborate with MSMEs in Jember Regency in the production process.