Company History
- 1994
Legal Establishment
PT. Mitratani Dua Tujuh was legally established in 1994, stemming from the implementation of Japanese soybean or edamame cultivation training, in collaboration between PT Mitratani Terpadu and PT Perkebunan XXVII Persero.
- 1995
First Edamame Export
The company commenced production in 1995, marked by the inaugural export of edamame or Japanese soybeans as the main commercial commodity, which remains the flagship product of PT Mitratani Dua Tujuh.
- 1997
Market Development
In 1997, the company commercially produced and marketed edamame products with a focus on exporting to Japan.
- 1998
First Mukimame Export
In 1998, the company started producing and exporting mukimame or peeled edamame to reduce waste.
- 2006
Self-Sustained Seed Multiplication
In 2006, PT. Mitratani Dua Tujuh ceased importing seeds and began producing self-multiplying edamame and okra seeds. As short-cycle crops with a lifespan of over 70 days, they are highly suitable for crop rotation with tobacco and other mutually beneficial plants.
Business Strategy 3G of PT Mitratani Dua Tujuh
Good Product
PT Mitratani Dua Tujuh is committed to continuously improving the quality and quantity of its products through the development of food technology.
Good Market
To increase market share, PT Mitratani Dua Tujuh expands its export market and develops the local market in the frozen vegetable business.
Good Cooperation
PT Mitratani Dua Tujuh maintains strong relationships with stakeholders to ensure loyalty and trust in the products and the company.
BUSINESS STRATEGY
Vision
“To become a leading producer of frozen vegetables and their processed products, characterized by high quality and a commitment to healthy food standards.”
Mission
Provide high-quality and accountable frozen vegetable products at every stage of the process
Contribute to the realization of environmentally friendly agriculture in Indonesian
Assist communities in improving their living standards through the consumption of healthy food
Educate the Indonesian community to consume quality and healthy vegetables
CORE VALUES
AKHLAK
In conducting its business, the company upholds core values that serve as the identity and adhesive of the work culture, supporting continuous performance improvement.
Amanah (Trustworthy)
Kompeten (Competent)
Harmonis (Harmonious)
Loyal (Loyal)
Adaptif (Adaptive)
