PT Mitaratani Dua Tujuh Announces the Launch of a New Product Brand HYGREEN

The launching of this new brand is not just about introducing new products, but also marks the beginning of an extraordinary journey in bringing innovation and business development to sales, especially the domestic market.

The HYGREEN brand products that were officially launched were Edamame, okra, sweet potato, Mix vegetable, taste of my country which consists of tamarind vegetable and lodeh vegetable.

The event held at La Piazza Mall Kelapa Gading, North Jakarta was attended by Vice President Director of Holding Perkebunan Nusantara, Mr. Denaldy Mulino Mauna, President Director of PTPN I, Mr. Teddy Yunirman Danas, Director of Finance and Risk Management of PTPN I, Mr. Doni P Gandhamihardja, Director of Marketing and Asset Management of PTPN I, Mr. Landi Rizaldi Mangaweyan, Region Head of PTPN I Regional 4 Mr. Subagiyo, Director of LPDB-KUMKM Mr. Soepomo, Commissioner of PT Mitratani Dua Tujuh Mr. Mahendra Utama, Director of PT Mitaratani Dua Tujuh, Mr. Tumbas Ginting, SEVP Business Support, Mr. Sihur Antoni, all GMs and division heads of PT Mitratani Dua Tujuh and all invited guests consisting of distributors and customers on Sunday (18/8). Also present was Mrs. Merrijantij Punguan Pintaria as Director of the Beverage Industry, Tobacco Products and Refreshment Materials of the Ministry of Industry of the Republic of Indonesia.

“I convey at this product launching event that we from PT Mitratani Dua Tujuh are ready to continue to make changes and new innovations. In this launching event, we also hope that frozen vegetable products from PT Mitratani Dua Tujuh can spread throughout Indonesia and worldwide, “said the Director of PT Mitratani Dua Tujuh, Mr. Tumbas Ginting in his speech.

Followed by remarks from the President Director of PTPN 1, Mr. Teddy Yunirman Danas, who said that the launching of this product was an exciting thing because PT Mitratani Dua Tujuh as an international producer that is integrated from upstream to downstream for it must take strategic steps, because this is the first milestone to launch these products.  As a retail product, you must have a strategy for the target market, one of which must have strong channels so that the product market can be wider.

“We believe as shareholders that PT Mitratani Dua Tujuh will be able to be bigger and develop because the market is very broad and the needs are very increasing. In addition to just launching frozen vegetables products, PT Mitratani Dua Tujuh also launched Hycrunch products that collaborate with MSMEs in the Jember district area which provide benefits to the surrounding and this is also a form of concern for the national archipelago plantations, namely from the subsidiary of PT Mitratani Dua Tujuh. Once again we hope that PT Mitratani Dua Tujuh with all its advantages in the field of horticulture we believe and support, fully support all PT Mitratani Dua Tujuh programs to grow healthily, “he said.

Remarks were also given by the deputy president director of the Nusantara Plantation Holding Mr. Denaldy Mulino Maulana who expressed his congratulations and success on the launch of the product brand from PT Mitratani Dua Tujuh.

“We from the plantation holding are quite surprised because usually the plantation holding with its commodities are sugar cane, palm oil, etc. it turns out that there are subsidiaries that can bring their products to export and make a profit, so I represent the holding to wish you good luck and the company can continue to grow” he added.

The event continued with the inauguration of the product launching which was marked by pressing the siren by the President Director of PTPN I, Commissioner of PT Mitratani Dua Tujuh and Director of PT Mitratani Dua Tujuh as a form of notification to all customers.

Throughout Indonesia, the brand “HYGREEN”, a product of PT Mitratani Dua Tujuh, was officially launched.

Next was a Talkshow with speakers from SEVP Business Support as a pioneer in the creation of the new HYGREEN brand. On this occasion Mr. Sihur Antoni had the opportunity to share the philosophy and process of forming the HYGREEN brand.

High enthusiasm was also shown by the invited ladies and visitors who saw a cooking demo guided by a professional Japanese restaurant chef by cooking newly launched products ranging from edamame, okra and my country’s taste products namely Sayur lodeh and Sayur Asem.

The event was closed with the distribution of door prizes related to questions about the newly launched products as well as a performance from the house band.